What are the Main Types of Digital Marketing Companies?
Small and large firms cannot always afford to run their online campaigns in house. It is always needed to get the help of other Digital Marketing Companies. If you are also looking for the right agency, it is crucial to choose the best type of company.
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As the name suggests, a promotion agency is focused on promotional methods to reach prospects. Some of the key aspects they focus on are:
- All forms of ads. This also includes the web
- Merchandise displays
These types of agencies are more flexible and can handle all forms of marketing.
Marketing Services Agency
Many ad agencies have now evolved into marketing services firms. These types of Digital Marketing Companies often cover total services. This is why they are also called full service agencies. The range of services they could offer can be:
- Create strategy
- Direct marketing
- Internet marketing
And much more.
These types of agencies cover a wide range of PR services. This can include:
- Investor relations
- Overall media relations
- Public messages
They offer web/non web based PR services such as article writing, news, events, and press releases. Some of them can also offer social media, web design, and product launch.
Internet Marketing Agency
Almost all businesses today need the web to reach out to their market. Web marketing firms offer complete range of services to help reach your market. This covers all aspects of the web including social media, SEO, and PPC. These types of Digital Marketing Companies can also design sites, build social media plans, and manage blogs.
As the name suggests, these types of agencies mostly focus on direct mail. They now also offer email as a method to reach your prospects. They can also offer a mix of services that cover other web platforms.
This type of agency is often a part of a large ad agency. Its services will often go past the web. It can offer services related to brand names, logos, graphics, and signage. It may also offer market research services. Some Digital Marketing Companies may also offer web design and some web based methods too.
These types of agencies are often small, but you can get many services from them. Their services can be web design, brochure design, brand name, and ads. They may also offer print based services. Some of them may also offer design services.
As social media is a big online platform, many Digital Marketing Companies offer some services focused on it. They create and manage your brand’s social presence across all the major sites. They may also manage your blogs, video and content.
So make sure to keep all these points in your mind when you look for the best digital agency. The choice will be based on your needs and the goals you want to achieve.